Clarity
Distinguish observed results from projections and interpretation. Make assumptions and limitations clear.
About / Our perspective
For the love
of understanding.
Basketball rewards attention.
We believe the tools around it should, too.
A thoughtful view
of basketball.
Shared basketball intelligence, with a practical purpose: helping people understand the choices in front of them.
Our flagship is KYRO, an ESPN-first, 9-category head-to-head fantasy season analytics dashboard. Draft Assistant focuses on fantasy draft decisions, while NBA Insights is a planned public analytics offering. A shared approach to intelligence connects these distinct products.
Our philosophy starts with reliable data and transparent analytical methodology. Actual results, projections and analytical interpretation should be clearly distinguished, with sources, assumptions and limitations explained. These are principles for how we build, not guarantees of accuracy, coverage or a particular outcome.
Context
Support analysis with reliable data and explain the methodology behind it.
Intent
Turn analytical context into practical decision support across our basketball products.